Burgerpanel
Burgerpanel Rotterdam gives solicited and unsolicited advice to the mayor and city council of Rotterdam. The focus of Burgerpanel is to evaluate the municipality's services and also to increase citizen participation. The 30 members of the Burgerpanel are independent, Rotterdam-based but most of critical.
During the time of social media management, we worked on awareness and visibility of subjects such as: increasing safety at Rotterdam's metro stations, the call for a long-term vision regarding Rotterdam non existing nightlife, better public toilet facilities, de Klijnsmagelden, free water taps in the city, litter and the fight againxst the stubborn weed called the Japanese Knotweed.
Q
Can you help us expand our online visibility and increase the number of subscriptions becoming a Friend of the Burgerpanel?
A
Yes, we can.
We know how important high quality video and photo social media content is (next to copywriting that has to be on point too). For Burgerpanel, we developed content formats and graphic designs that translated topics into the language the online audience speaks. We managed the monthly schedules and took care of social media community management. Community management is the process of building an authentic community through various types of interaction. And just as you don't get rich sleeping, you don't wake up an with an active online community either. Throughout this period of time we build longlasting online relationships and seized opportunities to reach out to the eyes they were looking for on a daily basis.
Photography credit: Marjolein Oomen.