"The Q&A's that were developed by Hashtag Junkies have proven to be useful in many different ways. The portraits and interviews were initially developed for our social media platforms, but with of the input of team Hashtag Junkies they are now also on the website and featured in our internal newsletters. The vibe at Hashtag Junkies head quarters is energetic and the cooperation with the team has been very enjoyable for me. During Covid-19 Hashtag Junkies also provided a social media livestream on how to deal with communication in times as well as how to deal with different scenarios of a crisis. This was a nice addition for our business centre: in this way tenants could stay in contact with each other and could learn with each other in a time of stagnation. Many KROON'ers have benefited from this and are implementing what they have learned in their social media approach.”
Ashley Nijland
De Kroon
De KROON is a business centre in Rotterdam. On the 10 thousand m2 terrain you will find offices, several hangars, ateliers, a campsite, music studios and a large outdoor space. As a cross-section of Rotterdam these spaces house creators, thinkers and do-ers who do it their own way in which de KROON facilitates. It is a place that is created together, where you can meet entrepreneurs who arouse your interest and excite you.
Q
Can you help us setting up our social channels and put our residents in the spotlight?
A
Yes, we can.
For de KROON we developed a social media identity based on the pillars that were handed over. From the very first moment we focused on telling the stories of the hundred plus entrepreneurs that house de KROON. The concept that has been rolled out included conducting interviews in combination with a creative photo portrait showing more about what their business is all about. In this way snackable content was created in the language of the online target group. We also worked on several events such as the opening, the second opening and took care of social media and community management, monitoring and reporting monthly and quarterly.
reviews
Photography credits: Marjolein Oomen, Laure van Rooij, Petra Kevenaar.