“I came in contact with Hashtag Junkies at the end of 2019 as we were looking for an enthusiastic, pragmatic, local, and above all personal partner that could handle our social media channels and strategy. I characterize our cooperation as personal and spirited, and I personally like that the lines of communication with the team are short. In a nutshell: Hashtag Junkies is a very committed party that helps you to optimize your socials with great enthusiasm.”
Sonja de Wild
De Koopgoot has been the main shopping centre in the heart of Rotterdam for over 20 years. It's located in the centre of Rotterdam, between Lijnbaan (one of the busiest shopping streets of Rotterdam) and Hoogstraat. Apart from this, it is a fifteen thousand m2 architectural award winning masterpiece that offers over forty stores with a wide variety. Have fun splashing water fountains or take a selfie on the XXL iPads. Visit Europe’s largest H&M or stop at the world’s most remarkable gift shop KKEC. Walk down the large stairs, de Koopgoot is opened seven days a week and is awaiting you.
Can you nudge our online community to visit the shopping area of de Koopgoot offline?
Yes, we can.
For de Koopgoot we started developing a custom social media strategy based on the delivered pillars. This strategy resulted in a tailored social identity including content formats that are based on engaging interaction with its communities. This includes monthly live streams in retail stores, retailers' products and structural giveaways that highlight de Koopgoot as a shopping area. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online community on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community and monitor the direct mentions of de Koopgoot. By showing what's going on in a shopping area on the feed and in Stories you provide more information which helps to increase online visibility. This and other nudges can result, among other factors, that more visitors are planning a offline visit because they have in depth knowledge about the retailers and the -products available.
Photography credits: Laure van Rooij, Fee Golin.