"Working with Hashtag Junkies is a delight. They are skilled, creative and involved in everything they do. They developed an outstanding social media strategy, which allowed us to gather a large group of fans in no time, who are closely involved in everything we do. Hashtag Junkies has an infallible sense of who we are and knows how to translate this into every imaginable medium. Whether it's video, photography, content or personal messages, in each case they know how to hit the essence and conquer your heart."
Judith van Zanten
Le Fanfare is a sustainable kids concept store that invites children to playfully discover and use their senses. It sure isn't an average toy store but a place where kids can play. It has a nostalgic twist to it so you'll be having a great time too.
The range of clothing, toys and lifestyle items all have a sustainable and high-quality character. Their selection is based on five sustainable pillars: green production, social responsible, sustainable material, eco friendly packaging, and long lasting. Le Fanfare is a colorful manifest. All elements of the store and webshop radiate celebration, which is a pleasure to work for.
Can you develop a social media strategy in anticipation of the upcoming store opening and webshop launch?
Yes, we can.
We started with developing a social media strategy that focused on translating the corporate identity into an adequate style that resonates well with the target groups of Le Fanfare. In this social media strategy we came up with a number of original content formats (photo and video) that supported the physical opening of the store, the launch of the webshop, and highlighted the special assortment that has been put together so thoughtfully. Looking back, you can see that this strategy has contributed greatly to the social media identity that they now possess: keenly crafted, authentic, and strategically focused to identify the core values of Le Fanfare online. Our team managed Le Fanfare’s monthly social media calendars and we conducted their social media orchestra on a daily basis. From putting content live to dedicated attention to optimized uploads and stunning Stories. We also worked on Le Fanfare’s social media community management, monitoring, and reports. This all contributed to the fact that request became an objective and was amply met. We are quite proud of that.
Photography credits: Isabella Ciucci.