PackBack
“PACKBACK IS THE BIGGEST THING SINCE THE INVENTION OF PLASTIC CONTAINERS.” PackBack provides a user-friendly, efficient, and impactful system for reusable packaging by leveraging smart technological solutions. The system enables PackBack to collaborate with organizations and their consumers to reduce waste together, making reuse accessible and practical for everyone. PackBack leads by example and shows others how they join the herd to make an impact together.
PackBack is dedicated to reducing waste and preserving the environment for future generations. Organizations benefit from PackBack's SmartBins solutions, which streamline waste management and make a substantial impact in reducing waste. PackBack's customers are environmentally-conscious individuals who prioritize sustainability. Just imagine your favorite organic mocha chai latte - now even more woke. Through PackBack's reusable solutions, customers contribute to waste reduction in their communities. Customers can use PackBack's platform to turn in reusable containers at a SmartBin and even earn points per use. It’s never too late to see the big picture. Small actions have a big impact when we do it together.
Q
Can you help us to rebrand and reshape our brand story?
A
Yes, we can.
We tackled everything from the brand story to the value proposition, logo design, print and digital assets, SmartBin covering, tone of voice, slogans, style elements, communication, web, and social media design for PackBack. The brand story of PackBack is carried by the explorer, who takes you on an adventure to the animal kingdom, where everything is in harmony and connected. He's a cool guy since PackBack likes the climate cool too. It's easy for a brand like PackBack to communicate through green symbols and obvious sustainable themes. However, we took a different approach. The explorer in our brand story demonstrates that small actions can have a significant impact on the future, yourself, and the animal kingdom. Our brand story connects certain animal species in the animal kingdom to the core values that PackBack embodies. It's the little things that ant up.