Rotterdam Centraal Station
The roof gives the station the nicknames ‘The Shark's Mouth’ and ‘Station Kapsalon’. At the front, the steel roof appears to be made of aluminum foil. On the glass platform roof are 130,000 solar cells that generate energy to operate the escalators, for example. Very sustainable!
Rotterdam Centraal Station is not only where public transport arrives and departs, but also where countless unforgettable moments are experienced. Where the echoes of bustling adventures still resound, where friendships were born and sometimes lost, and where goodbyes take place alongside heartwarming encounters.
Q
Can you help us set up a strategy for our 10th anniversary and manage our socials?
A
Yes, we can.
Our team orchestrated a comprehensive strategy for the 10th anniversary celebration across all social media platforms. This involved content scheduling, visually compelling photos, and engaging short-form videos, all tailored to captivate the audiences of Rotterdam Centraal Station. Our approach also included active community management, ensuring daily interaction and fostering meaningful connections with the online community. Utilizing social listening, we tracked feedback in real-time, allowing us to adapt and enhance our engagement strategies. By providing exclusive insights into the festivities at Rotterdam Centraal Station, we not only offered users a sneak peek into the events but also nurtured a deeper affinity with the station's personality and brand.
Photography: Eline Kanters.