Let yourself be surprised. Discover Rotterdam Centrum. The people of Rotterdam know where to go. But for many others it's a bit of a challenge exploring a city full of surprises. So you could use a little help, right?
Rotterdam Centrum runs an online platform (website) which is loaded with experiences, which we showcase as well as on all social media platforms. Looking for input for your upcoming shopping trip? On the lookout for special places to eat and drink? Do you enjoy design and architecture? Culture and entertainment? Rotterdam Centrum has it all.
When we talk about Rotterdam Centrum we're talking about a couple of areas in the city center such as Central Plaza, Kruiskade, Lijnbaan area (including Korte Lijnbaan and Binnenwegplein), Koopgoot, Beursplein, and WTC shops, plus the Central Business District, Meent, Coolsingel, MaHo-Hoogkwartier, and Van Oldebarneveldstraat. Go out and explore!
Can you help us setting up a strategy and manage our socials?
Yes, we can.
For Rotterdam Centrum we developed a social media strategy. This strategy resulted in a tailored social identity including content formats that are based on engaging interaction with its communities. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management and daily attention is paid to interaction with the online community on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community and monitor the direct mentions. By showing what's going on in Rotterdam Centrum on the feed and in Stories you provide more information which helps to increase online visibility.
Videography credits: Laure van Rooij.