“In the summer of 2019 we decided to search for an authentic social media agency which could help us to market unlocQed via social media. After scanning the market and talking with other companies out of three different independent angles Hashtag Junkies was endorsed with enthusiasm. After a session into their vision on embedding social into other strategic activities, and their track record, we decided to coop. And after the first half year cooperation, we understood that their constructive, long term approach was exactly what we needed. Each post has a link to our purpose, is anchored via one of our themes, is connected to our mission, and appeals as much as possible to our targeted audience. We are very happy with the first results, which are in line with our purpose to connect with other in an authentic and natural way, and grow as organic as possible via social media towards more involved users. We want to address that because of their professionalism, transparency, enthusiasm, and willing to share their huge expertise we can endorse them as a strategic social media partner, if your brand is ready to think a bit different than the mainstream, classical (two times a week assembly line post subscription model) social media approach.”
UnlocQed. The job-matching platform based on personality, knowledge, skills, and qualities. UnlocQed puts the candidate in control, without giving away name, age, gender, or place of residence. Next to that: for employers specifically this also means no more (unconscious) bias during recruitment.
UnlocQed fills a gap that has long been unavailable. They match active and latent candidates (non-active jobseekers) to employers they might be interested in, and all in a way that guarantees the candidates privacy. According to unlocQed, recruitment revolves around four themes: personality, knowledge, skills, and quality. And we completely agree with that.
Are you the social media partner who stands out and can make our brand stand out in our field of work?
Yes, we are.
Hashtag Junkies developed the basics of unlocQed's social media identity. Such a strategy includes the entire social media plan and in the case of unlocQed twice as thick. Why? We first worked towards a soft launch and from there onto a hard launch. We finally can shout from the rooftops that we have strategically set lines of focus to translate unlocQed’s anchor points to the online community. The content that has been created is bold and different but fits like a glove, the copywriting is on point and is appealing to read. In the mix is hands-on and daily community management where we reach out to active (and latent) candidates. Because even if you're having a great time in your current job, research shows that 60% is still open for a job which suits them better. Sliding into DM’s has been a very efficient way to find out what can be done better in the field of recruitment. We know how important high-quality visual content is for social media. We created snackable, premium content and branded stories in the language the audience of unlocQed speaks. All designs that can be found in the Highlights and Stories are from our hand. It is recognizable and continues to make unlocQed stand out. And this time not only because of the story but also because of the cut of their jacket.
Photography & design credits: Isabella Ciucci, Indy Holm.